Green Junkie

24: What is Greenwashing?

February 15, 2022 Stephanie Moram Episode 24
Green Junkie
24: What is Greenwashing?
Show Notes

Hey, Green Junkie!

Have you ever heard of the word greenwashing?

 Greenwashing is the process of conveying a false impression or providing misleading information about how a company's products are more environmentally sound and this is unfortunately happening everywhere.

 We all know how much power we have as a consumer and it can be disheartening to realize that we are often falling for tricks and tactics that are meant to deceive us. 

 So in today’s episode I wanted to help you become a smarter consumer and help you understand how to spot greenwashing and learn more about how companies are using these tactics to deceive you.

 Here’s what to expect:

  • How you see greenwashing play out in everyday life
  • Things to look out for when it comes to greenwashing
  • Don’t fall for these greenwashing tactics
  • How to avoid misleading labels
  • Beware of green marketing tricks

You’ll discover that and so much more in this episode.

By the end of this episode, Green Junkie, you’ll be more aware of the impact of greenwashing and how to avoid it as much as possible.

If you love this podcast be sure to leave a review and share a screenshot of this episode to your IG stories. Tag @greenjunkiepodcast so I can shout you out and publicly say thanks. 

Thanks for listening and being here.

Your green bestie,

Xoxo Stephanie

Previous Episodes Mentioned:

Episode #21: 8 Ways to Create a Low Waste Lunch

Episode #22: The Eco-Impact of Fast Fashion

Episode #23: Closet Cleanout

Sources

https://cresmer.so/what-is-greenwashing/ 

https://www.feedough.com/what-is-greenwashing-types-examples/ 

https://www.buildinggreen.com/news-article/nine-types-greenwashing 

https://culinarylore.com/food-culture:7-vague-statements-companies-use-to-greenwash/ 

https://www.theguardian.com/sustainable-business/2016/aug/20/greenwashing-environmentalism-lies-companies 

https://medium.com/disruptive-design/what-is-greenwashing-how-to-spot-it-and-stop-it-c44f3d130d5 

https://corporatefinanceinstitute.com/resources/knowledge/other/greenwashing/ 

https://brightly.eco/ethical-labels-to-look-for/

Resources

https://www.fairtradecertified.org/

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Produced by: Alecia Harris

Music By: Liz Fohle